Who is the Low Impact Alliance?

We are a collective of retailers, athletes, and brands advocating for a more sustainable running industry.

  • ADVOCATE.

    By advocating for more sustainable products and production practices, we can lower the environmental impact running has on our planet.

  • EDUCATE.

    By educating retailers of the small changes they can make to both lower their own environmental impact as well as become advocates of change, we can create internal demand for a more responsible running industry.

  • INSPIRE.

    By inspiring the global running community to be as environmentally minded as they are performance minded, we can change consumer behavior to think holistically about the full lifecycle of a product.

Founders Christian and Keri holding an award outside of their specialty run shop.

SMALL STRIDES LEAD TO BIG CHANGE.

We exist to call people in, not call people out. Think of us as your Responsibility Run Coach, cheering on your every move towards environmental responsibility while also giving you the playbook to be a sustainability leader in your community.

WE ALL RACE FOR THE SAME TEAM.

Together we can bring systemic change to the running industry, encouraging the use of sustainable production practices and holding big brands accountable to their words and actions.

Become part of the conversation with our growing online community.

TREAD LIGHTLY.