THE ALLIANCE
The Low Impact Alliance is a global collective made up of retailers, brands, and runners committed to bringing on environmental responsibility and change within the industry. LIA is currently building an official partnership with major industry players in an effort to promote change at the top level and provide transparency to the market.
As a member, you simply commit to being involved in our efforts to spread awareness and hold accountability within the running community. Members will receive news of our efforts firsthand, as well as be invited to special webinars and events.
MEMBERSHIP OBLIGATIONS
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Use their social media platforms to announce their partnership with the Low Impact Alliance.
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Provide transparent information regarding partner’s current sustainability initiatives and future goals for reducing their carbon footprint through changes to production processes, materials used, packaging, shipping practices, etc. All information to be shared on the Low Impact Alliance website.
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Assign a point person, who will regularly attend weekly LIA meetings and help facilitate communication between the partner and the Low Impact Alliance. This person should effectively represent the brand partner and encourage openness and willingness to collaborate with other Low Impact Alliance partners to find solutions for impactful change within the run specialty industry.
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Deploy marketing and social campaigns educating both retailers and consumers on the impact the run specialty industry has on the planet and what the partner is doing to make a difference.
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Collaborate with retailers to host and promote community events (i.e., trash cleanups, shoe donations, charity drives, etc.) that help bring awareness to the impacts individuals can make in their local environment.
Official Alliance Members
